Boehringer Ingelheim
The ultimate interactive exhibit
Dominating the showfloor at Veterinary Meeting & Expo in Orlando, FL
Client Goals:
Making a splash in your market doesn’t have to mean a new product launch, an expensive rebrand, or even having the biggest booth. For the marketing team at B.I., the goal was to gain market share by providing interactive and informational exposure for their 4 primary product lines.
The Solution:
The exhibit is a 100% rental aluminum structure, faced with high-impact custom graphics. The layout utilizes 4 distinct product stations to guide visitors through the booth. The Gard Yard interactive exhibit and Premier Lounge VIP area are located in separate areas, maximizing brand exposure.
The Premier Lounge
The V.I.P. “Premier” lounge is a peaceful respite from the showfloor, offering valued prospects and clients a place to relax, plug in, send emails, eat, and recharge.
Located across the showfloor, the lounge also offered privacy from the main booth, creating an intimate environment for meetings. The veterinarians and vet techs that visited the lounge also received VIP gifts.
The Gard Yard
Boehringer’s “Gard Yard” exhibit featured an interactive sure to draw a crowd: PUPPIES!
The environment is branded with Heartgard and NexGard from our client’s product line of prescription tablets for dogs. The Gard Yard puppies have competed in puppy bowls, manned the puppy kissing booth, and greeted show-goers from around the world.
“Blue Sky EXP delivered on our goals of being a leader in technology, customer support and driving innovation. Our exhibit achieved all of those things.”
Jessica Iden | Boehringer Ingelheim
Explore the Solution
Get In Touch:
Ready to build? Call 678-331-3800 or request a design consultation today: