Sakrete x Amerimix

“The Concrete Colosseum”
Oldcastle’s Award-Winning Exhibit at World of Concrete
Booth Size: 50×70

Exhibitor City News Designates Oldcastle’s Exhibit “The Wow Booth” at World of Concrete

“Our design was of a structure that played off of the diamond shape of the Sakrete logo—we used scrims, a truss, we stretched SEG fabric over a gigantic metal structure where some elements are industrial yet many have a very ultra-modern look. We created 20-foot wide logos where you could still see the action happening inside and we created two very large and dynamic entry points so it was still fairly open yet still very intriguing.”
 
Tim Kelley
Founder, Creative Director | Blue Sky EXP

At a Glance:

#1

exhibit design at WOC, designated “the Wow Booth” by Exhibitor City News

3,300

qualified leads

6

filmed episodes of Sakrete’s “Concrete Combat” competition series

The Visitor’s Journey

Take a tour through the key features and engagement station that made Oldcastle’s exhibit so special. The footprint of the booth was carefully laid out to ensure a smooth flow of traffic and a dynamic visitor experience.

Key Exhibit Features:

  • A visitor’s journey begins in 1 of 2 dedicated entry points, representing each distinct brand.
  • Upon entry, visitors encounter the first of 7 engagement stations. Each station is manned by a salesperson and features an interactive activity.
  • Complete an activity, earn a token.

It Pays to Play!

Discover the exhibit designed to lead attendees through a guided engagement experience that ends with a prize (and lead collection) at the iconic Sakrete slot machines. Our project team provided a predictable prize algorithm so that our client knew exactly how much $$$ money would be given away in prizes. Each attendee needed to visit all seven (7) engagement stations to qualify for a prize.

With a final count of 3,300 qualified leads collected, it’s safe to say the debut of Oldcastle’s “Concrete Colosseum” exhibit was a resounding success.

“I think it goes without saying that I’m phenomenally happy with World of Concrete 2020 and that it was one of the (if not the most) successful shows Oldcastle has ever put on. I can’t thank you enough for the massive amount of effort the entire Blue Sky team went through to make it happen.”

Dave Jackson | Oldcastle APG

Get In Touch:

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