Vanderlande
Physical Demos and Dynamic Displays
A Stand-out Show Presence for ProMat in Chicago, IL
Client Goals:
A show-stopping brand presence designed to draw a crowd and create an engaging product demonstration environment.
The Solution:
An interactive, multi-touch exhibit that generated booth traffic and was “well-received by internal stakeholders and attendees.”
Time for a Rebrand
When it was time for Vanderlande’s company-wide rebrand, their exhibit team turned to Blue Sky to revamp their American tradeshow exhibit, premiering at ProMat in Chicago, Illinois.
Their booth needing to include the following:
- Reception and welcome area
- Live demo environment for their featured products
- Branded coffee bar
- Private conference room
- “The Knowledge Hub” for live speakers and demos
Explore the solution below to see how we addressed their exhibit needs, mirrored the design style of our client’s existing international exhibits, and adhered to new brand standards.
The Knowledge Hub
“The Knowledge Hub” area was designed to host live speakers and forums, complete with a full AV system, large monitor, a speaker’s stage, and ample seating.
Headliner LED’s
ProMat attendees were drawn to the exhibit from every corner of the hall with a show-stopping, suspended LED screen and floating, backlit hanging sign.
Official Exhibitor Scores:
5.0
effectiveness of product presentation
5.0
effective integration of the corporate identity into the exhibit design
5.0
effectiveness of the overall exhibit in grabbing attendees’ attention
“Our finished exhibit conveyed our key messages in an accessible and dynamic format. One highlight was the interactive multi-touch screen experience, which served as an engaging centerpiece. We value Blue Sky’s partnership and the effort they put into bringing our vision to life.”
Ashli Slade | Vanderlande
Get In Touch:
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